SEO

3 Things to Consider to Create Amazing Website in 2016

You website is, most of the time, the first impression of your business to your existing and future clients. With that being said, you have to make sure you make your first impression count. You must have seen many trendy websites. Their styles and designs keep on changing, but that’s not everything your website should depend upon.

In fact, there are three most vital aspects in a website that should be taken care of. If you haven’t already considered them, better do it now, because 2016 is underway and search engines have been quite severe on quality. With the passage of time, you will be facing ranking and conversion issues, if you stick to the old website of yours. Or more, you will end up receiving thousands of dollars as penalties.

You can talk to Webryze – the best search engine marketing company Canada that offers reasonable prices, yet exemplary services to a large variety of businesses.

Let’s now move on to the three essentials of the website.

  1. Is Your Website Responsive?

You must have heard about Google’s favoring mobile-friendly sites over those without this features, for mobile users. A mobile-friendly website means that it can be easily read and navigated on any device no matter the size of the screen.

With billions of searches being made from smartphones these days, having a responsive website can certainly make a huge on your website’s visibility and conversion. If your business doesn’t already have a mobile-friendly website, you need to find a way to get one ASAP.

Other than this, the website needs to be optimized for mobile as well. 2016 is all about optimizing for mobiles. So make necessary changes in your SEO strategy for this year.

  1. Does It Have What Prospects Are Looking For?

This means the content on your website. Google has shown significant progress in delivering contextual results rather than those stuffed with keywords, and this is the reason why many content marketers tend to think Keywords are almost dead.

Imagine how important content has become for engagement and conversion. User experience has become the second best thing after optimization, in order to stay on top of SERPs. You can’t have a functioning website without good, quality content.

For example, when someone searches for a dental practice in a particular area and lands on a particular website, the key points of information he wouldbe looking for usually are ways to make an appointment, location, and office hours. Identify those key points and information and make it easy to find, and highlighted on your home page!

  1. The Conversion Factor

Conversion is the end result of any website. So, don’t avoid it at any stage. If having a website hasn’t brought you more business, something about it is wrong. Look at the conversion process and review all the stages of it. Make every step count and create a well-balanced and smooth path to convert readers into customers.

Finally

If your website passed all three checkpoints, congrats, you have an amazing website! If it doesn’t, you should immediately contact a reputable SEO service Canada for help.

5 Ways to Resolve Your Ranking Drop On Google

If you’ve experienced a recent ranking drop, no need panicking. Firstly, you need to investigate the cause of ranking drop, so that you can avoid similar problem in future. A ranking drop can occur any time and depends upon the following factors.

  1. Observe the Structure of Competitor’s Website

Well, nobody denies reaching the top of Google search pages, but not everyone considers what to do. Copying what competitors have has often been the route, but it’s not an ultimate solution. Your competitor must have other tools to get to the top – link structures and content. Both of them make your website structure.

Tip: The only way you can reach the top is by incorporating high-quality content compared to others. Make sure your web pages contain authoritative links and they’re better than your competitors’.

  1. Your Website Must Have Gone Through Changes

As the webmasters make updates on web pages quite regularly, and most of them are minimal changes. However, they need to be cautious while periodic redesign phase. In case of an entirely new page, search engine will re-assess and makes adjustments in rankings.

Many designers and webmasters believe Google filters these pages and down-rank them temporarily, just to make sure they are not any kind of spam.

Tip: While changing your premium web pages consisting important keywords, you need to be extra careful. The pages must be in accordance with the topic and all the keywords of your website.

  1. Complicated/Bad Link Structure

If you change an old website to new one, complicated link structure may pose a few problems. Changing links that were automatically generated or paid may cause Google’s penalties.

TIP: It often happens because of low-quality links and those link building tools. Always include relevant and resourceful links for better user experience; otherwise, prepare yourself for penalties from Google, visit seo service for more details.

  1. Unreliable Web Server

Another factor that may cause a ranking drop is your web server. Your website was down due to server, and search spiders didn’t get access to it. As a result, your page wasn’t indexed. How can you expect ranking then?

Similarly, when your website was working efficiently, but the web server displayed error message. This is again a factor causing drop in your page ranking.

TIP: That’s as simple as switching to a server with minimal down-time. To get a good ranking, you need reliable server; otherwise, all efforts of local SEO Toronto will be wasted. You can also use online audit tools and find out the real cause of ranking drops.

  1. Your Website Must Have Spam Elements

Spam elements such as, hidden text, cloaking, doorways and other techniques are not legitimized by search engines. If your website comprises of spam elements, better remove them before getting penalized by Google.

What to do: Cheating Google is like playing with fire. Why should you spoil years of efforts establishing a business, through bad techniques? If you’re not get caught, you’re very lucky. But, you don’t know for how long.

Conclusion

Google ranking drops may be caused by issues on your website; any technical flaw, a sudden change; bad link structure; or it may be due to instant updates from Google. You can resolve this issue only with proper and legitimate tools and guidelines given by Google.