3 Things to Consider to Create Amazing Website in 2016

You website is, most of the time, the first impression of your business to your existing and future clients. With that being said, you have to make sure you make your first impression count. You must have seen many trendy websites. Their styles and designs keep on changing, but that’s not everything your website should depend upon.

In fact, there are three most vital aspects in a website that should be taken care of. If you haven’t already considered them, better do it now, because 2016 is underway and search engines have been quite severe on quality. With the passage of time, you will be facing ranking and conversion issues, if you stick to the old website of yours. Or more, you will end up receiving thousands of dollars as penalties.

You can talk to Webryze – the best search engine marketing company Canada that offers reasonable prices, yet exemplary services to a large variety of businesses.

Let’s now move on to the three essentials of the website.

  1. Is Your Website Responsive?

You must have heard about Google’s favoring mobile-friendly sites over those without this features, for mobile users. A mobile-friendly website means that it can be easily read and navigated on any device no matter the size of the screen.

With billions of searches being made from smartphones these days, having a responsive website can certainly make a huge on your website’s visibility and conversion. If your business doesn’t already have a mobile-friendly website, you need to find a way to get one ASAP.

Other than this, the website needs to be optimized for mobile as well. 2016 is all about optimizing for mobiles. So make necessary changes in your SEO strategy for this year.

  1. Does It Have What Prospects Are Looking For?

This means the content on your website. Google has shown significant progress in delivering contextual results rather than those stuffed with keywords, and this is the reason why many content marketers tend to think Keywords are almost dead.

Imagine how important content has become for engagement and conversion. User experience has become the second best thing after optimization, in order to stay on top of SERPs. You can’t have a functioning website without good, quality content.

For example, when someone searches for a dental practice in a particular area and lands on a particular website, the key points of information he wouldbe looking for usually are ways to make an appointment, location, and office hours. Identify those key points and information and make it easy to find, and highlighted on your home page!

  1. The Conversion Factor

Conversion is the end result of any website. So, don’t avoid it at any stage. If having a website hasn’t brought you more business, something about it is wrong. Look at the conversion process and review all the stages of it. Make every step count and create a well-balanced and smooth path to convert readers into customers.

Finally

If your website passed all three checkpoints, congrats, you have an amazing website! If it doesn’t, you should immediately contact a reputable SEO service Canada for help.

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